For Founders
You built the platform. Now build the go‑to‑market.
You've built something that solves a real business problem in a genuinely new way. But building it is only the first step. The harder question is how it reaches its first real users.
What it covers
From “built” to “bought.”
The gap is almost never the product. It's go-to-market. How do you pitch the people who should use it, and land your first paying users? That's what we build together, in the order that gets you there.
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ICP & positioning
Define exactly who you're selling to and why they buy, so every message and demo lands with the right person.
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Go-to-market strategy
Channel selection, pricing model, and the sequence for landing your first paying customers.
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Your first sales motion
The process, cadence, and scripts a non-sales founder (or your first hire) can actually run.
How it works
Eight modules, from diagnosis to your first customers.
A structured engagement, not a chat. One working session or homework block per module, each building on the last.
Diagnose your startup and you
DiagnosisWe read the company and the founder first: what shape the startup is, and where your blind spot sits. Everything after is calibrated from here.
Sharpen ICP and positioning
PositioningBuild a precise ideal customer profile, then turn it into positioning you can say to a prospect and have them instantly get it.
Choose the motion
MotionProduct-led, sales-led, or the hybrid most startups actually land in, and we name the failure mode you're most at risk of before it bites.
Price and package
PricingDefine what you charge for, the value metric, before the price itself. Get that right and the rest of pricing is forgiving.
Find the channel
ChannelsBrainstorm every channel, test the two or three most promising cheaply, then go all-in on the one that works instead of spreading thin.
Land the first customers
First customersMake "do things that don't scale" concrete: the hands-on onboarding and discovery call you run yourself for the first 10 to 20 deals.
Scale past founder-led sales
ScalingSet the real trigger for your first sales hire, two reps not one, and rehearse the handoff before you actually need it.
Overlay your vertical
VerticalPull your industry's own rules: how gated it is by compliance, whether it's a committee sale or bottoms-up, and its distribution lever.
The method
Built on proven frameworks, not opinions.
The work runs on named, battle-tested frameworks, the same ones behind the startups you already know, applied to your specific product and stage.
Ideal customer profile
RaceCapital's nine parameters and First Round's signal sources.
Positioning
April Dunford's ten-step process from Obviously Awesome.
Channel selection
Gabriel Weinberg's Bullseye and the 19 traction channels.
Market adoption
Geoffrey Moore's Crossing the Chasm: beachhead and whole-product.
Pricing
Value-metric-first pricing, per Patrick Campbell and Lenny's Newsletter.
First customers
Paul Graham's "do things that don't scale," modeled on Stripe, Airbnb, and Superhuman.
Who it's for
Early-stage startup founders, technical or product-first, who've built a platform but have no go-to-market motion yet: no ideal customer, no pricing or positioning, no first sales process. If you can build it but haven't sold it, this is for you.
The difference
Not the same as sales consulting.
Our Sales & Revenue work is for businesses that already have something selling and need a real process behind it. GTM consulting starts a step earlier: it's for founders taking a platform to market for the first time.
Free resource
The GTM Field Manual
The reference we built for this work: the go-to-market toolkit, the first-customers playbook, the startup and founder types, and how it all shifts by industry. Drop your email and it opens straight away.
Go to market · 1:1
Ready to go from built to bought?
Book a focused 60-minute GTM Strategy Consultation and leave with a concrete plan. Or start with a free 30-minute discovery call if you're not sure yet.
Bringing something sensitive? Send an NDA or mutual NDA to levi@thelevihenry.com for us to sign before we meet, so we can have an open, honest conversation.