Paid acquisition rebuild — fashion education
The situation: a fashion education business had an existing Meta ad account, but no working conversion tracking, a messy account structure left by a previous team, and no clear path from ad click to paid enrollment.
What we rebuilt
- —Full account audit and cleanup: removed stale audiences, broken campaigns, and unclear access.
- —Custom-built and hosted a dedicated landing page, wired with Meta Pixel and Conversions API tracking.
- —Verified domain-level tracking to fix data reliability issues at the source.
- —Wrote high-converting ad copy pulled directly from the client's own sales scripts, then tested multiple angles against the same audience to find what actually moved people to buy.
- —Diagnosed a live funnel issue (broken price data in checkout events) that was corrupting the account's optimization signal.
₦10M+
in course enrollments generated within days of relaunch — with a fully rebuilt, trackable system the client now owns going forward.